SEO Blitz

Recently I saw a pagerank jump on some of my non-index pages. There was also some changes to pagerank for related non-dominant keywords. The only big change i’ve made lately is updating my sitemap. This is just a guess (an educated one), but I’m thinking keeping your sitemap up to date can be a real boost to the depth of your site.

I may be getting ahead of myself – let me explain what a sitemap is in case you aren’t familiar. There are two main kinds of sitemaps, the first is the kind you can navigate on a webpage. This sitemap shows the basic structure of the website and allows for easy navigation should the user be struggling to find a certain kind of content. Here is our sitemap at Classic Wines.

The other kind of sitemap is a more extensive xml document that you submit to Google. By submitting it to Google, you help Googlebot to search and understand your site.

We change our website a lot and are constantly updating content. By refreshing the sitemap with a new more comprehensive version, we helped Google understand which pages in our website had dominance, and which ones are updated frequently. Hence the positive results in pagerank and organic placement.

We intend to build out an even better sitemap in the near future. Consider checking out your sitemap situation today!